Support the Big Dream

Book Your Talent (or Brain) Detangler now and receive a SUPER SPECIAL BONUS

By doing so, you are helping me to take the next step in realizing my BIG DREAM of publishing my book (working title in the photo) and begin realizing my vision of Strengths as a Second Language.

Thank you in advance for dreaming with me!

More details below.

A brand new resource guide for CliftonStrengths® Coaches and Enthusiasts alike.

A guide that will bring Strengths out of the professional world and into the personal one.

One that will show us how we can be our best in all areas of our lives.


Tiny, little dreams require tiny, little thoughts and tiny little steps.

Great, big dreams require tiny, little thoughts and tiny, little steps.

Get the picture?

– The Universe

Back in 2008, I was feeling overwhelmed and about to give up on my dreams of building a business, building my dream. It felt like what I wanted to build was too big, too difficult, too impossible. That maybe I needed to think smaller.

And then the above quote came to me in an email I subscribe to, Notes from the Universe. It changed my thinking immediately and gave me the hope and the courage to keep going. I just needed to remember it didn’t need to happen all at once.

Fast forward a few years and once again, I was feeling the overwhelm. But this time, it was burning a hole in my soul to share my writing with the world.

I had dismissed it as a dream that would likely remain unrealized. It’s not just about me writing a book. It would require me to get the permission of Gallup (and an IP license from them) in order to bring this dream to life.

I thought $1500 for the license was out of reach.

I thought they may not approve me.

I thought my book would remain unwritten.

I was wrong.

I took a leap to the other side of fear, applied to Gallup… and THEY APPROVED IT!

So I humbly ask for help to take the next tiny step toward the big dream.

Below are a few ways you can support me in raising the extra funds needed to bring this book to life.

I don’t want a hand out, I want a hand up. For me that means offering my services with a bit of EXTRA for you!

We can help each other move one tiny step closer to our dreams.


CliftonStrengths, Communication, Philosophy

You might be wondering what this book is about. Let me share with you.

I believe at my core that if we could work with Strengths as a Second Language, we could truly raise a Strengths-Based Generation. My philosophy around strengths is in the photo above (feel free to download and share if you like).

I want to provide a resource for how our talents show up to help us in our everyday lives. There is so much out there for the professional world, but not as much for the day to day. And our talents don’t go away when the work day ends, right? My goal is to tackle (at a minimum) the following themes:

  • Parenting (you can see samples here)
  • Couples
  • Dating
  • Health and Fitness
  • Hobbies and Freetime
  • Spirituality
  • Goal Setting (this one makes my #Activator sweat if I’m honest)

There are a couple of other areas I’d like to tackle, but those are a bit more complicated than just writing them, it would involve a bit of collaboration with others and their material.

If you’d like to see brief samples from Health, Spirituality and Couples, click here.

For now, should you choose to support me through the purchases of a Detangler Session,  your personalized e-book would be from the themes listed above. If you’d like to stay tuned as to I add more to this, or updates in general, feel free to join our email list here


ways we can work together


The FIRST 50 PEOPLE who schedule a Detangler Session will also receive:

  • A personalized e-book for your Top 5 in any 3 themes of your choice*
  • A special acknowledgment in the book as a person who made the dream come true
  • The FIRST 10 will also receive signed copies of the book when it is published

Everyone who contributes will be added to a Gratitude Page for all supporters and sent a proper thank you as well – unless you prefer anonymity.

*Disclaimer, the CliftonStrengths® Assessment is not included in the price. Also, The personalized e-book will be turned in before official publication of the book, but likely not before March 31, 2020. I will be working as quickly as possible to make it happen.

Any questions or doubts, just contact me directly.

Book Your Talent Detangler

What is a Talent Detangler? The easiest thing to do is click here so you can see for yourself. In a nutshell, create content that sounds like the best testimonial you’ve ever received about yourself.


Book Your Brain Detangler

What is a Brain Detangler? The best thing to do is click here to read more for yourself. The short version is to take all that content in your head and put it on paper through an interview style process.


$30 for 30 Session

Super focused, outcome driven 30-minute accelerated coaching session to generate clarity, direction or ideas to fuel you and move you forward. A great opportunity to test drive my services.


Name Your Price

Want to support the cause, but funds are a little tight? Even $5 or $10 will make a difference. Honestly, just knowing you’re out there and want to help means the world to me! Thank you in advance!

$ Name It


A lot goes into writing a book and making sure it comes to life. While I will likely be self-publishing, there are other cost to consider. As this is an extraordinary expense in a year that hs brought on many changes already, I hope you will consider your investment worthwhile.

Costs to be considered:

  • License for Gallup $1500
  • Book Design
  • Book Marketing
  • Content Editor Support

Thank you in advance for believing in me.

Let’s all find our light and shine!

Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond measure.

It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and

as we let our own light shine, we unconsciously give others permission to do the same.

As we are liberated from our own fear, our presence automatically liberates others.

– Marianne Williamson


Jo Self, Gallup Coach, Strengths, Idea Accelerator

Jo Self is and is on a mission to teach Strengths as a Second Language so we can Raise a Strengths-Based Generation. She seeks to create a world where everyone can live to their full potential, talents aren’t wasted and happiness is contagious. As a mompreneur and expat living in Peru, she understands the challenges and rewards that both entail. When she’s not helping others create extraordinary lives, she can be found at the sewing machine, at the movies, enjoying a glass of wine with friends or horsing around with her terribly precocious little boy, affectionately known as O.

Currently she is Peru’s only Gallup Certified Strengths Coach, a Certified Facilitator and trainer for Strong Communities throughout Latin America and President of Conscious Business Journey Peru. In the past, Jo was busy developing nationally recognized and award winning employee programs for Yum! Brands, the world’s largest fast food restaurant company. And when she wasn’t leading in-house teams to discover their strengths, she was on loan to other organizations helping them to do the same – all while serving on the national board of directors for her professional organization, ESM Association.

Once she left the corporate ranks, she started her own event business, Bon Vivant Savant, and was recognized as both a “Top Female Under 40” influencer in the community by Louisville Woman Magazine and also as a leading entrepreneur in the “40 under 40” list by Business Week Magazine.

 After leaving the States and moving permanently to Peru (eventually becoming a citizen as well), her entrepreneurial spirit continued with a tourism start-up that won a government grant as well as being recognized by ADEX as a top 50 start-up in the country. But that dream wasn’t fulfilling her spirit and a health scare led her to her true calling, being a Strengths Advocate.

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