Some people view this word negatively. I love it. It is my top strength according to Gallup’s Builder Profile 10 for business development. For me, it means I enjoy thinking of novel ways to move a business or people forward. I’m always brimming with new ideas and am invigorated by imagining all possible futures.

A bit of risk is good. New is fun. New is unknown – and the unknown challenges the status quo and shows you different avenues forward. Nothing is more frustrating for me than those who live within the definition of insanity: “doing the same thing over and over and expecting different results.”

I love helping others find the path of least resistance by considering all options through active brainstorming and then selecting the best possible route to sustainable success. I don’t just want to send you on your way, I want to be there with you when you pop the champagne celebrating your achievement!

Jo Self, Gallup Coach, Strengths, Idea AcceleratorThe question I am most often asked is, “Why do I do what I do?” The most honest response I can give is that I wish there had been a me for me when I was starting out as an entrepreneur back in 2007. I spent a lot of money on all the wrong things thinking it would magically give me the answers – or at least get me a bit closer to success. Frankly, it was frequently the opposite. And even though I knew my CliftonStrengths, I wasn’t making the most of them or using them to their advantage.

In 2015 I had a revelation. I was 42, still no closer to knowing what I wanted to be when I grew up. Couple that with a cancer scare along and a one year old little boy and whoa! It was my wake-up call, my big A-HA! I knew I had to make a change. With a good bit of reflection and honesty (with myself most of all), I realized the one thing that had stayed constant was my love for Strengths. I picked up the phone, called Gallup and 8 weeks later was in Mexico City certifying (in Spanish!) as Peru’s first and only Gallup Certified Strengths Coach.

I dream of creating a world where everyone can live to their full potential, talents aren’t wasted and happiness is contagious. As a mompreneur and expat living in Peru, I understand the challenges and rewards that both entail. When I’m not helping others boost their confidence and create extraordinary lives, I am often found at the sewing machine, at the movies, enjoying a glass of wine with friends or horsing around with my terribly precocious little boy, affectionately known as O.

I am…


Driven by and inspired to create lasting positive change for my clients. I assist individuals, groups and organizations to realize their potential and improve performance. By using innovative strategies and cutting edge talent tools, we take the blinders off and remove the barriers to your success.


You can reach Jo directly by emailing her here or programming a call here.

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