Marketing feels hard, but it doesn’t have to be
You don’t have to do it all, just what works for you
Welcome to Strengths-Driven Branding and Business Development
I’m here to help you do 3 things:
1. Get out of overwhelm. Just because the formula says you have to do it, doesn’t mean you do.
2. Build your business around what brings you joy and what you do best.
3. Break the “analysis paralysis” and take action.
Your biggest blindspots are often what’s best about you.
See the beauty in you that others have always seen.
Are you ready to make the most of it?
Why do most marketing programs or advice fail?
It’s not because they’re wrong. Or because they’re misleading. In fact, most of the elements are absolutely correct.
However, I believe most of us get lost in ALL the details. We believe we need to be
on video and social media and emails and funnels and webinars and advertising
and on and on and on and on…. and it’s just not so.
There’s a better and easier way.
It starts with your message, your purpose, your joy.
And that begins with CliftonStrengths©
I believe Strengths are the short cut glossary into the human psyche that allows us to build
BETTER RELATIONSHIPS through BETTER COMMUNICATION
and GREATER COMPASSION.
It is ‘why’ we are and why we are here.
And when your message is clear,
your business begins to build itself.
Know your CliftonStrengths©? Great!
No idea what I’m talking about? Not to worry, I’ve got you covered.
I’m Jo Self.
Yes, that’s my real name and no, it’s not short for anything.
I am a DISRUPTOR. I am an INNOVATOR. I am SOLUTION ORIENTED.
I am at my best when I connect with you to brainstorm and work through your options; collaboratively finding the best solution for you.
Two of the best compliments I’ve ever received:
1. A friend once called me raw (his word, not mine), meaning he could count on me to say what he needed to hear and not just what he wanted to hear.
And 2. While serving on a board, one of the other directors referred to me as a refreshing ‘Why Not?’ Gal for always seeing multiple paths to a goal.
I’ve been an entrepreneur since 2007 and made my share of mistakes – many of which I’d like to help you avoid and some I think you need to make for yourself.
Want to know more?