Marketing feels hard, but it doesn’t have to be

You don’t have to do it all, just what works for you

Welcome to Strengths-Driven Branding and Business Development


I’m here to help you do 3 things:

1. Get out of overwhelm. Just because the formula says you have to do it, doesn’t mean you do.

2. Build your business around what brings you joy and what you do best.

3. Break the “analysis paralysis” and take action.

Your biggest blindspots are often what’s best about you.

See the beauty in you that others have always seen.

Are you ready to make the most of it?

Schedule your 15-min Detangler and experience the power of this one conversation.
Explore a Strength. Solve a problem. It’s up to you.

Message, Marketing, Writer's Block
Overwhelm, Too many options, Stuck
Imposter Syndrome, Lack of confidence, Fear
Believe, Hope, Action, Build

Why do most marketing programs or advice fail?

It’s not because they’re wrong. Or because they’re misleading. In fact, most of the elements are absolutely correct.

However, I believe most of us get lost in ALL the details. We believe we need to be
on video and social media and emails and funnels and webinars and advertising 
and on and on and on and on…. and it’s just not so.

There’s a better and easier way.

It starts with your message, your purpose, your joy.

And that begins with CliftonStrengths©

Why CliftonStrengths©?

I believe Strengths are the short cut glossary into the human psyche that allows us to build

It is ‘why’ we are and why we are here.

And when your message is clear,
your business begins to build itself.

The Language of You

Create the glossary of YOU. Set your tone and your message so it naturally resonates with those who need to hear what you have to say. Offered on a quarterly basis and a great place to start.

The ‘Fours’ Strategy

Take your business from idea to reality.  The Fours are designed to build your story, your brand, your program and your platform at your pace. Marketing & branding that fits you.
Stop thinking, start doing.

  The Detangler Sessions

Do you find yourself stuck in your head? Verbal processors and those who get stuck in ‘analysis paralysis’ will find concrete solutions in their tangled thoughts. Give a powerful voice to your ideas.

It takes a village

Strong communities consist of strong families, strong businesses & strong organizations. Shift the idea of leadership by focusing on conscious impact. Be a part of the rEvolution.

Know your CliftonStrengths©? Great!
No idea what I’m talking about? Not to worry, I’ve got you covered.

Jo Self, Gallup Coach, Strengths, Idea AcceleratorI’m Jo Self.

Yes, that’s my real name and no, it’s not short for anything.


I am at my best when I connect with you to brainstorm and work through your options; collaboratively finding the best solution for you.

Two of the best compliments I’ve ever received:

1. A friend once called me raw  (his word, not mine), meaning he could count on me to say what he needed to hear and not just what he wanted to hear.

And 2. While serving on a board, one of the other directors referred to me as a refreshing ‘Why Not?’ Gal  for always seeing multiple paths to a goal.

I’ve been an entrepreneur since 2007 and made my share of mistakes – many of which I’d like to help you avoid and some I think you need to make for yourself.

Want to know more?