Learn how to build the best brand for you through your strengths.
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My gift to you.

In the years that I’ve been working with clients, one thing is consistentoften our struggle with the HOW is because we’re not 100% sure of our WHY. I can help with both. There are some amazing tools at your disposal, but creating that perfect message for can still be a challenge. It just so happens, this is what I love to do.

“I’m starting a new business.” Great. This tool will help you refine (or redefine) your branding message to reach your audience with a truly authentic voice – the voice that will attract your ideal client and keep them coming back for more. Learn how to shine in your own spotlight.

“I’m in transition and not sure what’s next.” In life we tend to go with what feels comfortable or what others have expected of us. But when you get that itch, the one that says you should be doing something different, the ‘what’ becomes the challenge. Your strengths hold the clues to finding your path, the one that will get you where you most want to go.

“I don’t know who my ideal client is.” It may come as a surprise, but the better we know ourselves, the clearer our ideal client becomes. When you can align your talents, with our motivations, what you do best and what you most value, the picture of your ideal client (or niche) crystallizes naturally. No ore second guessing and nor more trial and error.

“I just want to communicate with others better.” One of the reasons I adore Strengths Psychology is that is gives us a language, an easy way to not only understand ourselves but others. I always think of it like a foreign language dictionary in your pocket, giving you the perfect clues to improve all your conversations, from business to loved ones. Want to create more harmony in your life? I highly recommend you give this a try.

What separates this program from any of the free branding advice you can find on the internet? My Maximizer just hates to start from scratch, and I’m guessing you do, too. With Strengths Branding, you get a head start on understanding exactly what makes you unique and exceptional (and yes, You. Are. Exceptional.) Then, learn how to communicate that and aim it effectively so you can be the best version of yourself as soon as possible.

Let’s do this together.


  • a clear understanding of your value
  • improved communications with friends, family and colleagues
  • unlimited 1:1 coaching support during the program
  • 2 – 60 minute, private strategy sessions after the course ends
  • a private Facebook group

It was with excitement and hope that I took Jo’s Branding Canvas class – and she did not disappoint. I feel that I already had a good deal of self-awareness and Strengths awareness, so I was blown away when Jo presented a robust framework for more, deeper “aha’s” about who I am …. and who I can be …

Lela Meinke

Her methodical approach just makes sense. She has an outstanding command of Strengths-based coaching. She’s also an engaging trainer and speaker. Her mix of images, stories and personal experience bring the content to life and keep you with her the entire time.

Ryan Houmand

If you are looking for a coach who will celebrate your talents, help you clarify your goals and inspire you to action – choose the not so average Jo Self!

Donna M. Gardner

Her confident and informed style is great for those who are new to strengths discovery, as well as those who have extensive experience. Her Strengths Branding Canvas course will provide any participant with guided, comprehensive exercises that produce individualized, personal descriptions that have multiple uses. And she will make you laugh – a lot!

Ken Barr Jr.

The series was professionally executed and, with only a few participants, took on more of an intimate tone and allowed for extensive feedback and engagement with each other. I found it an eye-opening process and appreciated Jo’s hugely positive and compassionate demeanor.

Gehan Haridy

What I loved most about Jo is her genuine, caring nature. She encouraged me to honor my strengths and to have personal accountability.  If you want to maximize your potential and make strides in achieving your goals, I highly recommend Jo.

Rhonda Rosborough


Personal Branding, Professionals, Entrepreneurs

BEST FOR: Anyone looking to define or refine their professional branding. Whether looking for a new job or starting up a new business, be sure to understand your value so you can stand out from the crowd.

COURSE COVERS: Creating your own Personal Branding Canvas to learn how to appreciate, communicate and illuminate from your unique set of talents.

LOGISTICS: 4 week program starting monthly. Meets 60-90 min, 1x per week.

ENROLLMENT: Only 10 people per month (5 per class) to guarantee additional personal attention


INVESTMENT: $499 (payment link sent after class registration confirmation)

INCLUDES: Four (4) classes,  two (2) individual strategy sessions, materials + unlimited coaching support during the program.


  • Start dates vary, but programs begin monthly (except Dec/Jan). Contact me for more details or register for next possible class.
  • Actual meeting day and time will be agreed upon by participants of each group. I will do my best to group according to region and time zone for maximum efficiency and ease of collaboration.
  • All meetings will be held via Zoom and recorded. Downloads of the class will be available to all participants for up to 10 days after the class. You may download either the video or just the audio and keep for yourself. These recordings are only for private use and will not and may not be reproduced.
  • Partial payments are accepted. Full payment receives $100 discount. Payments made via PayPal. No charge until class registration is confirmed.

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If you are looking for additional help in creating a strategic plan for your business, creating your niche or just generally need to brainstorm, I’m your gal. STRATEGIC, MAXIMIZER & IDEATION on deck.


You’ve landed the client, or you’ve got one in mind, but now you need to create the long-term program and keep it fresh. Let’s put our brains together and get creative for your success!


Web design, logos, marketing materials, PowerPoint, Social Media, ads… you name it, I can help you create it – and all within your budget. Really. $$ aren’t my goal, giving value to you is.