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My gift to you.

The longer I coach, the more I notice one thing is consistentoften our struggle with the HOW is because we’re not 100% sure of our WHY. I can help with both. Finding the right words to explain who we are often seem just beyond our grasp. We usually know it, even if it’s buried a bit inside, but we struggle to recognize our “special.” It just so happens, helping you step into your own spotlight is what I love to do.

I have a hard time explaining myself. One of the reasons I adore Strengths Psychology is that is gives us a language, an easy way to not only understand ourselves but others. Every one of the 34 talents have a universal “I am”, “I need”, “I value” among other valuable insights. I always think of it like a foreign language dictionary in your pocket, giving you the perfect clues to improve all conversations, from friends to family. Want to create more harmony in your life? I highly recommend you give this a try.

I want to improve my confidence. Great! This tool will help you realize that what you probably think is your biggest weakness is really your biggest asset. It’s true. Recognize what’s amazing about you and then embrace it full force. You won’t believe how amazing it feels.  Step into your own spotlight and shine!

I’m ready for a fresh start. In life we tend to go with what feels comfortable or what others have expected of us. But when you get that itch, the one that says you should be doing something different, the ‘what’ becomes the challenge. Your strengths hold the clues to finding your path, the one that will get you where you most want to go.

Things are good, but I know it could be better. Things in life don’t have to be wrong for us to be better. There are opportunities all around for us to love more, appreciate more, have more and be more. Once you discover what makes you tick, life will make more sense – past and present – which will lead to an amazing future!

What separates this program from any of the other programs you can find on the internet? My Maximizer just hates to start from scratch, and I’m guessing you do, too. With Strengths Branding, you get a head start on understanding exactly what makes you unique and exceptional (and yes, You. Are. Exceptional.) Then, learn how to communicate that and aim it effectively so you can be the best version of yourself as soon as possible.

Let’s do this together.


  • a clear understanding of your value
  • improved communications with friends, family and colleagues
  • unlimited 1:1 coaching support during the program
  • 2 – 60 minute, private strategy sessions after the course ends
  • a private Facebook group

It was with excitement and hope that I took Jo’s Branding Canvas class – and she did not disappoint. I feel that I already had a good deal of self-awareness and Strengths awareness, so I was blown away when Jo presented a robust framework for more, deeper “aha’s” about who I am …. and who I can be …

Lela Meinke

Her methodical approach just makes sense. She has an outstanding command of Strengths-based coaching. She’s also an engaging trainer and speaker. Her mix of images, stories and personal experience bring the content to life and keep you with her the entire time.

Ryan Houmand

If you are looking for a coach who will celebrate your talents, help you clarify your goals and inspire you to action – choose the not so average Jo Self!

Donna M. Gardner

Her confident and informed style is great for those who are new to strengths discovery, as well as those who have extensive experience. Her Strengths Branding Canvas course will provide any participant with guided, comprehensive exercises that produce individualized, personal descriptions that have multiple uses. And she will make you laugh – a lot!

Ken Barr Jr.

The series was professionally executed and, with only a few participants, took on more of an intimate tone and allowed for extensive feedback and engagement with each other. I found it an eye-opening process and appreciated Jo’s hugely positive and compassionate demeanor.

Gehan Haridy

What I loved most about Jo is her genuine, caring nature. She encouraged me to honor my strengths and to have personal accountability.  If you want to maximize your potential and make strides in achieving your goals, I highly recommend Jo.

Rhonda Rosborough


Personal Branding, Confidence Building, Strengths

BEST FOR: Anyone looking to build their confidence and speak with pride about who you are and what you are passionate about. It’s also great if you’re in transition and looking for some clues as to where the next path leads.

COURSE COVERS: Creating your own Personal Branding Canvas to learn how to appreciate, communicate and illuminate from your unique set of talents.

LOGISTICS: 4 week program starting monthly. Meets 60-90 min, 1x per week.

ENROLLMENT: Only 10 people per month (5 per class) to guarantee additional personal attention


INVESTMENT: $499 (payment link sent after class registration confirmation) $100 discount if paid in full.

INCLUDES: Four (4) classes,  two (2) individual strategy sessions, materials + unlimited coaching support during the program.


  • Start dates vary, but programs begin monthly (except Dec/Jan). Contact me for more details or register for next possible class.
  • Actual meeting day and time will be agreed upon by participants of each group. I will do my best to group according to region and time zone for maximum efficiency and ease of collaboration.
  • All meetings will be held via Zoom and recorded. Downloads of the class will be available to all participants for up to 10 days after the class. You may download either the video or just the audio and keep for yourself. These recordings are only for private use and will not and may not be reproduced.
  • Partial payments are accepted. Full payment receives $100 discount. Payments made via PayPal. No charge until class registration is confirmed.

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