Some people view this word negatively. I love it. It is my top strength according to Gallup’s EP10 profile. For me, it means I enjoy thinking of novel ways to move a business or people forward. I’m always brimming with new ideas and am invigorated by imagining all possible futures.

A bit of risk is good. New is fun. New is unknown – and the unknown challenges the status quo and shows you different avenues forward. Nothing is more frustrating for me than those who live within the definition of insanity: “doing the same and expecting different results.”

I love helping others find the path of least resistance by considering all options through active brainstorming and then selecting the best possible route to sustainable success. Being a witness to others reaching their potential and finding joy in the process is its own reward.

Jo Self is Peru’s first Gallup Certified Strengths Coach and creator of the Strengths Branding Canvas and is on a mission to eradicate the mid-life crisis. She seeks to create a world where everyone can live to their full potential, talents aren’t wasted and happiness is contagious. As a mompreneur and expat living in Peru, she understands the challenges and rewards that both entail. When she’s not helping others create extraordinary lives, she can be found at the sewing machine, at the movies, enjoying a glass of wine with friends or horsing around with her terribly precocious little boy, affectionately known as O.

In the past, Jo was busy developing nationally recognized and award winning employee programs for Yum! Brands, the world’s largest fast food restaurant company. And when she wasn’t leading in-house teams to discover their strengths, she was on loan to other organizations helping them to do the same – all while serving on the national board of directors for her professional organization, ESM Association.

Once she left the corporate ranks she started her own event business, Bon Vivant Savant, and was recognized as both a top female, under 40 influencer in the community by Louisville Woman Magazine and also as a leading entrepreneur in the 40 under 40 list by Business Week Magazine.

In 2010 she left the States and moved permanently to Peru, where her entrepreneurial spirit continued with a tourism start-up that won a government grant as well as being recognized by ADEX as a top 50 start-up in the country. But that dream wasn’t fulfilling her spirit and a health scare led her to her true calling, becoming a strengths coach. And in 2015, she became one of Gallup’s first Spanish Certified Coaches and is proud to pioneer the strengths movement not only in her adopted country, but throughout Latin America and the world.

In addition to coaching, Jo is also available for speaking engagements, online and print interviews, as well as serving on executive and leadership boards.

My Top 5


Driven by and inspired to create lasting positive change for my clients. I assist individuals, groups and organizations to realize their potential and improve performance. By using innovative strategies and cutting edge talent tools, we take the blinders off and remove the barriers to your success.



You can reach Jo directly by emailing her here or programming a call here.